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For spring 2011, H&M has selected Swedish model Frida Gustavsson for a romantic-inspired campaign photographed by Asa Tallgard. This, after supermodels Gisele Bundchen, Freja Beha Erichsen and Raquel Zimmermann were recruited for two other of the label's spring/summer 2011 campaigns.
Frida Gustavsson has the perfect looks for the latest campaign brought to us by popular Swedish retailer H&M. This new campaign is added to a series of other amazing ones featuring some of the biggest names in modeling. In many of its latest campaigns H&M collaborated with famous supermodels such as Gisele Bundchen or Freja Beha Erichsen and Raquel Zimmermann for the label's Spring 2011 Awakening Campaign.
Now, it's time for Swedish model Frida Gustavsson to complete this group and star in the new H&M campaign photographed by Asa Tallgard. The images manage to capture the essence of the collection characterized by a sweet, feminine vibe. A playful and youthful line including pretty mini and boho maxi dresses, but also shorts and tunics in delicious colors, pretty prints and fresh pastels. Besides all the summer-appropriate items, the collection also features cool accessories, like jewelry, scarves and straw hats. Therefore, we just have to wait for the warm weather to come and enjoy this season to the fullest.
The H&M collection is both girly and feminine, managing to cover a wide range of the trends for spring/summer 2011. The casual-elegant vibe blends perfectly with the boho-chic touch. There is a pink breezy, ruffled maxi dress that embraces the silhouette and reinterprets the concept of 'sexiness' through its ground-skimming length. In order to emphasize the retro, romantic feeling, choose a tousled, wavy hairstyle and a straw hat.
Source: fashion-style.becomegorgeous.com